Victorian spiritualism capitalised on the desire to transcend death to create new ways of making money

By James Cronin, Professor in Marketing and Consumer Culture Studies, Lancaster University
Sophie James, Lecturer in Security and Protection Science, Lancaster University

Death has never entirely stopped the living from trying to continue a conversation with their loved ones.

Today, AI-powered deathbots and a growing range of “grief tech” bring to market several ways that consumers can recreate the voices of the deceased. They open new commercial opportunities and experiences alongside uncomfortable…

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