Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Fear-based campaign ads can grab attention, but whether they win votes is less clear

By Monique Mitchell Turner, Professor of Communication, Michigan State University

Political campaigns often use fear to play on voters’ existing prejudices and stereotypes. What that means for your vote is less predictable.

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