Napoleon can be partly blamed for Gen Z’s weightlifting obsession – here’s why

By Claire Warden, Professor of Performance and Physical Culture, Loughborough University
Conor Heffernan, Lecturer in the Sociology of Sport, Ulster University

More than one quarter of young adults in Britain now say their gym memberships matter more to them than holidays or eating out.

Sport England data shows that Gen Z has begun to turn away from running, swimming and fitness classes towards gym and strength training. For them, weight training is seen as the best form of exercise because it can help…

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