Using AI to plan your next holiday? Sometimes, too much information is just too much

By Sanjit K. Roy, Professor of Marketing and Service Science, Edith Cowan University
Ali Nazari Tehrani, Lecturer, Edith Cowan University
S. Mostafa Rasoolimanesh, Professor of Sustainable Tourism , Edith Cowan University

Imagine planning a holiday across India’s Golden Triangle: Delhi, Agra and Jaipur. You could compare dozens of websites, scroll through reviews and ask friends for recommendations.

Or you could give ChatGPT or Gemini your dates, budget and interests and receive an itinerary in seconds.

You are not alone. Many Australians are already doing this. According to a recent…

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