Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

A scuff on your bag, a dent in your mug – and suddenly it feels like time for a new one

By Rebecca Walker Reczek, Professor of Marketing, The Ohio State University
Aprajita Gautam, Assistant Professor of Marketing, Texas A&M University
Rajagopal Raghunathan, Professor of Marketing, The University of Texas at Austin

While perfectionists hold themselves to high or even impossible standards, people who want perfect stuff hold what they buy and own to lofty standards.

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