Is adding cottage cheese to everything from brownies to flatbreads really the best way to 'proteinmaxx’ – and do you even need to?
By Katie Edwards, Commissioning Editor, Health + Medicine and Host of Strange Health podcast, The Conversation
Dan Baumgardt, Senior Lecturer, School of Psychology and Neuroscience, University of Bristol
Cottage cheese used to be the sort of food you associated with 1970s diet plans, uninspiring lunches and people who claimed to enjoy eating grapefruit for breakfast.
Now it’s a TikTok sensation.
Social media creators are blending the curdy, clumpy white stuff into everything from cookie dough and chocolate brownies to flatbreads and even slapping it onto hot dogs. Apparently, there’s no recipe that can’t be improved with a generous helping of cottage cheese.
But why has this rather unglamorous dairy product suddenly become so fashionable?
The answer…
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Tuesday, October 20, 2026