Digital natives are buying electric cars as if they were smartphones

By Svetoslav Georgiev, Associate Professor, School of Intelligent Finance and Business, Xi'an Jiaotong-Liverpool University

Until recently, buying a car meant obsessing over horsepower, transmission types and brand heritage. But step into the market today and the showroom floor looks entirely different.

With the aggressive expansion of electric vehicle production and the entry of smartphone giants like Xiaomi and Huawei into the car market, vehicles are rapidly transforming into rolling computers.

This shift raises a fundamental question for the modern market: are younger consumers beginning to evaluate…

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