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Gare aux boycotts ! En temps de guerre, les entreprises doivent protéger leur réputation

(French version only)

By Susana Esper, Assistant Professor in Sustainability and Strategy, IÉSEG School of Management

Si les conflits génèrent souvent des risques opérationnels, ils peuvent aussi nuire à la réputation des entreprises, dont les décisions sont surveillées de près.

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