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Greenwashing de type II : quand les entreprises exagèrent l’impact écologique de leurs actions

(French version only)

By Aurélien Feix, Professeur associé, EDHEC Business School
Âriel de Fauconberg, Assistant Professor of Strategy, Innovation and Entrepreneurship, North Carolina State University; University of Cambridge
Moritz Gruban, Lecturer in Organisation Studies, Royal Holloway, University of London

Un nouveau type de verdissement apparaît. Jouant sur les mots, il s’appuie sur des actions dont il exagère plus ou moins les effets sur l’environnement.

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