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Americans are stressed about grocery prices, so why do they toss or overlook so much ‘misfit’ food?

By Jintao Zhang, Assistant Professor of Marketing, Binghamton University, State University of New York
There’s a paradox that drives the shopping decisions of many Americans: Almost three-quarters say they’re feeling stressed out about skyrocketing grocery bills. But they keep discarding large quantities of food that’s safe to eat, from crooked carrots to surplus yogurt to “best before” items pulled from shelves early.

Overall,…The Conversation


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