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Five ways to beat dating algorithms at their own game

By Stefania Masè, Associate professor of marketing and communication, IPAG Business School
Alisa Minina Jeunemaître, Associate Professor of Marketing, EM Lyon Business School
Jamie Smith, Professor of Marketing, Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas (FGV/EAESP)

There is a reason why algorithms make love at first swipe hard to come by. New research offers strategies for using dating apps wisely and breaking the “swipe cycle”.

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