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What’s in a name? Enough to ensnare Australia, NZ and PNG in a legal battle over the rugby team name ‘Chiefs’

By Ray Nickson, Senior Lecturer, School of Law and Justice, University of Newcastle
Last week, New Zealand Rugby began legal action in the High Court of New Zealand to protect the club name “Chiefs” against its use by the Australian Rugby League Commission (ARLC).

The trademark dispute is over whether the Papua New Guinea expansion team in the National Rugby League (NRL) can use a club name already claimed by a Super Rugby team based in Hamilton, Waikato.


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