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Microdramas are booming. AI could make it even harder to stop binge-watching

By Johnny Chan, Senior Lecturer, Faculty of Business and Economics, University of Auckland, Waipapa Taumata Rau

They’re dubbed duanju, or microdramas – and they’ve become big business.

In China, the smartphone-friendly shows reportedly generated US$7 billion in 2024, overtaking the country’s domestic box office for the first time. Their audience numbers in the hundreds of millions, while the format is also growing rapidly in other markets, including…

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