A new study finds that to counter misinformation online, we need to copy its style
By Jooyoung Lee, Research Fellow, Behavioural Data Science Lab, University of Technology Sydney
Emily Booth, Research Fellow, Data Science Institute, University of Technology Sydney
Marian-Andrei Rizoiu, Professor of AI and Behavioral Data Science, University of Technology Sydney
How do you get reliable information to someone who isn’t looking for it? New research using Facebook ads suggests a change in language makes a big difference.
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Sunday, October 4, 2026