Director / Editor: Victor Teboul, Ph.D.

Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Attention can’t be bought, so brands turn to memes

By Farhan Mutaqin, PhD Researcher, University of Edinburgh
Almukantar Fikriansyah, MSc Marketing (cand.) at The University of Edinburgh

It is important to knowing what a community finds funny, what it finds tired, and when a brand has no business speaking at all.

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