What Denmark and Britain have in common: football, beer and betting

By Calum Smith, Research Fellow in Population Health, University of Oxford
Carolin Kilian, Assistant Professor at the National Institute of Public Health, University of Southern Denmark

The new Premier League season is now well underway and for many football fans, that means crowded pubs, beers with friends and betting on favourite teams. These rituals can often feel like a natural part of the game.

But football’s close association with alcohol and gambling did not emerge by accident. Over decades, sponsorship deals, advertising campaigns…

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