Social media hasn’t killed personal style, it’s killed how we communicate it

By Catherine Greenwood, Lecturer in Digital Marketing, University of Lancashire

This summer, social media was filled with posts declaring that almost anything was “kinda chic”. Repeating outfits was kinda chic. Being overdressed was kinda chic. Doing something unfashionable could, apparently, also be kinda chic.

But can you remember the content of many individual “kinda chic” posts now? Probably not. What is much easier to remember is the format itself: the language, the rhythm, the way an ordinary behaviour or object was reframed…

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