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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Why do so many of us sign up to loyalty programs and then never use them?

By Sanjit K. Roy, Professor of Marketing and Service Science, Edith Cowan University
Saalem Sadeque, Lecturer, Marketing, Edith Cowan University
For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – such as feeling valued – also matter.The Conversation


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