Greater job security can make inventors less creative

By David Wehrheim, Associate Professor of Strategic Management, IESE Business School (Universidad de Navarra)
Eduardo Melero, Associate Professor of Management, Universidad Carlos III
Neus Palomeras, Associate Professor, Universidad Carlos III

When Apple recently presented its (rather pricey) new folding phone, one of the questions hovering over the launch – and in particular its new CEO, John Ternus – was whether the technology giant can recover its famously innovative magic touch.

Apple remains extraordinarily profitable, but the company that revolutionised consumer electronics in the 2000s has been dogged by concerns…

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