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Créer du vin sans alcool commence dès la plantation d’une vigne

(French version only)

By Sylvaine Castellano, Directrice de la recherche, EM Normandie
Insaf Khelladi, Full Professor en Marketing, Excelia
Rossella Sorio, Professeure Associée, Département Marketing ICN BS, ICN Business School

On ne transforme pas n’importe quel vin en bon vin sans alcool. La qualité de ces vins ne se décrète pas après coup, mais aux premières étapes de la viticulture.

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