The Love Hypothesis and the rise of romance adaptations: how readers became part of the marketing machine

By Julia Szivak, Leverhulme Early Career Research Fellow, Film, University of Nottingham

By the time a romance book reaches the screen, readers have often already built a whole world around it: analysing it, recommending it and imagining its characters. The Love Hypothesis, a romantic comedy set in the world of STEM (science, technology, engineering, mathematics) academia, is one such example.

The bestselling 2021 novel by neuroscientist-turned-author Ali Hazelwood revolves around biology PhD student Olive Smith and Dr Adam Carlsen, a young professor in the same department. The pair pretend to be in a relationship to convince Olive’s friend and Adam’s boss that their love…

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