Fit, thin, curvy and toned: the contradictory body ideals young NZ women face online

By Francesca Kurghan, PhD Candidate, University of Waikato
Holly Thorpe, Professor in Sociology of Sport and Gender, University of Waikato

For countless people, social media has become a go-to source of advice on how to look, eat and exercise.

On Instagram and TikTok, wellness influencers push their own strict diet and workout regimens, while peddling everything from activewear to protein powders.

Invariably, they’re young, beautiful, thin and toned. Influencers such as Sommer Ray, Tammy Hembrow and Kayla Itsines have attracted

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