Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

How advertising turns our insecurities into profit — and how you can resist the manipulation

By Mathieu Lajante, Associate Professor in Marketing, Toronto Metropolitan University

Advertising can turn our fears about aging, failure and belonging into reasons to buy, and repeated exposure can reshape what we see as a good life.

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