Zero-alcohol drinks are rising in popularity. What do young people think about them?
By Ann-Marie Kennedy, Professor or Marketing, Business School, University of Canterbury
Jennifer Smith, Senior Lecturer, Faculty of Education, University of Canterbury
Johnpaul Smith, Lecturer of Marketing, Swinburne University of Technology
Rachael Dixon, Senior Lecturer, University of Canterbury
Booze-free drinks that mimic the taste of alcohol can help teenagers fit in socially. But new research suggests there are important limits to what they can replace.
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Thursday, September 3rd 2026