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Director / Editor: Victor Teboul, Ph.D.
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Ce que les entreprises françaises doivent encore apprendre sur leurs clients, après la disparation du consommateur moyen

(French version only)
By Jorge Jacob, Professor of Behavioral Sciences, IÉSEG School of Management
La notion de consommateur moyen est caduque. La montée des inégalités notamment rend ce concept moins pertinent pour comprendre et anticiper le comportement du consommateur.La Conversation


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