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Why Woolworths and Coles are now selling thousands more ‘own brand’ products

By Flavio Macau, Associate Dean, School of Business and Law, Edith Cowan University
Reza Kiani Mavi, Senior Lecturer, School of Business and Law, Edith Cowan University

Recent reports show Woolworths and Coles are managing to hold smaller competitors at bay – in part by adopting a strategy from their rival, Aldi.

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