Andy Burnham the social chameleon? Why a leader with different personas can still be authentic

By Trang Chu, Associate Fellow, Saïd Business School, University of Oxford
Tim Morris, Emeritus Professor, Saïd Business School, University of Oxford

Shortly before entering Downing Street, Andy Burnham made a promise that appeared to be reassuring in its simplicity. “I won’t change,” he said. “I have a style. It’s my style.”

Burnham’s political appeal partly rests on the impression that there is little distance between the politician and the person. His black T-shirt and jacket, attachment to Everton football club…

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