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Pourquoi les riches achètent-ils de plus en plus de whisky de prestige ?

(French version only)

By Éric Le Fur, Professeur, INSEEC Grande École

Les whiskys rares ont vu leur valeur progresser de 190 % en dix ans. Les raisons évoquées : la rareté, la passion, les valeurs refuges et, surtout, la diversification des portefeuilles financiers.

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