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Hosepipe bans make climate change more tangible – but restrictions can provoke resistance

By Sayed Elhoushy, Senior Lecturer in Marketing, Queen Mary University of London
Jasmine Mohsen, Assistant Professor and a module leader in Marketing and Business, S P Jain School of Global Management

A hosepipe ban succeeds where abstract messaging often fails, because it turns a distant risk into a visible, felt experience.

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