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A summer discount on family days out sounds good, but it won’t fix UK tourism

By Siamand Hesami, Lecturer in Accounting and Finance, Bournemouth University
The long summer holidays can be an expensive time for families. The cost of day trips to theme parks or zoos or soft play centres quickly adds up.

Discounts sound like a good idea. So this summer, the UK government has slashed the VAT rate from 20% to 5% on admission to a wide range of family activities.

They’ve even given the policy a catchy name: Great…The Conversation


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