Stop overthinking your Valentine’s gift – behavioural science says you’re probably worrying about the wrong thing

By Gaëlle Vallée-Tourangeau, Professor of Behavioural Science, Kingston University

Have you ever feared looking cheap or incompetent with your Valentine’s gift? Or perhaps you’ve dismissed the idea of exchanging gifts because you worried your partner would think it’s too corny.

If so, you’re not alone. But research suggests we may be missing out on an opportunity to strengthen our close relationships by rejecting this ritual entirely.

In romantic relationships, the act of giving serves as…

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