Ice baths and marathons: our modern obsession with ‘wellness’ is driven by ancient instincts
By Samuel Cornell, PhD Candidate in Public Health & Community Medicine, School of Population Health, UNSW Sydney
Rob Brooks, Scientia Professor of Evolution, UNSW Sydney
Wellness culture is an intoxicating cocktail, blending evolved social preferences for health, fertility and social status with the signalling power of social media.
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Tuesday, December 23, 2025