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Pourquoi les adultes demandent des jouets au Père Noël

(French version only)

By Mathieu Alemany Oliver, Professeur en comportements et cultures de consommation - marketing, TBS Education

À quelques jours du passage du Père Noël dans les foyers, la part des jouets vendus et destinés aux adultes ne cesse de progresser en France. Comment expliquer ce phénomène ?

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