Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

How climate campaigns can cut through ad fatigue

By Sayed Elhoushy, Senior Lecturer in Marketing, Queen Mary University of London

Across the UK and Europe, campaign groups are pushing for limits on fossil-fuel ads in public spaces. But even counter-climate ads can trigger fatigue.

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