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Publicité digitale et empreinte carbone : comment concilier performance et durabilité ?

(French version only)

By Galina Kondrateva, enseignant-chercheur en marketing, EDC Paris Business School
Nadr El Hana, Maître de conférences, IAE Paris – Sorbonne Business School; Université Mohammed VI Polytechnique
Silvia L. Martin, Full Professor of Marketing, California State University, Los Angeles

Le secteur de la publicité tient-il vraiment compte de son empreinte environnementale ? Quelles seraient les solutions les plus efficaces pour améliorer cette dernière ?

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