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Ultrafast-fashion et grands magasins : un pacte dangereux pour les consommateurs et la planète

(French version only)

By Aurore Bardey, Professeur Associé en Marketing, Burgundy School of Business

À qui profitera l’accord signé entre Shein et plusieurs grands magasins français dont le BHV et cinq franchisés des Galeries Lafayette ? Il n’est pas certain que le consommateur soit le grand gagnant.

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