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OpenAI looks to online advertising deal – AI-driven ads will be hard for consumers to spot

By Stuart Mills, Assistant Professor of Economics, University of Leeds

Making AI quicker, smarter and better is proving to be a very expensive business. Companies like OpenAI are investing billions of dollars in hardware, and the likes of Meta are offering top (human) talent huge salaries for their expertise.

So perhaps it’s no surprise that these businesses have started exploring new ways of making money as well as spending it.

OpenAI,…

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