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Comment Airbnb a changé le secteur du tourisme

(French version only)

By Mustafeed Zaman, Professeur Associé en Marketing Digital, EM Normandie

En moins de vingt ans, Airbnb a modifié le tourisme. Actrice majeure du secteur, l’entreprise a accompagné l’émergence de nouveaux besoins et créé quelques problèmes.

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