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Le « Travel Retail » à l’aéroport, ou quand le luxe s’invite dans nos bagages à main

(French version only)

By Daouda Coulibaly, PhD, Professeur-Associé, EDC Paris Business School

Dans les aéroports du monde entiers fleurissent des boutiques de marques de luxe. Le Duty Free devient un levier stratégique du luxe. Jusqu'où cela peut-il aller ?

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