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Shopping en ligne : comment Shein, Temu et les autres utilisent l’IA pour vous rendre accro

(French version only)

By Ghassan Paul Yacoub, Associate Professor of Innovation and Strategy, EDHEC Business School
Loïc Plé, DIrecteur de la Pédagogie - Full Professor, IÉSEG School of Management

Le succès de Shein et Temu repose sur des outils de marketing utilisant l’IA très efficaces. Décryptage de quelques-uns d’entre-eux.

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