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Dismal ticket sales, grumblings from fans and clubs – is FIFA’s latest attempt to establish a global club game doomed before it starts?

By Stefan Szymanski, Professor of Sport Management, University of Michigan
The FIFA World Club Cup, which kicks off in the U.S. on June 14, 2025, may seem like a new competition.

Certainly, soccer’s governing body, FIFA, is promoting it as is it were, marketing the monthlong competition between 32 of the world’s biggest soccer teams as the “pinnacle of club football,” with up to US$125…The Conversation


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