‘That was rude’: why the new Broadway musical Death Becomes Her was ripe for TikTok memes

By Gregory Camp, Senior Lecturer, School of Music, University of Auckland, Waipapa Taumata Rau

A few snippets of musicalised dialogue from the cast album of the new Broadway musical Death Becomes Her – with music and lyrics by Julia Mattison and Noel Carey, and a book by Marco Pennette – have recently become trending sonic memes on TikTok.

In all sorts of situations, users are lip synching to audio clips of Broadway star Jennifer Simard, in the character of Helen Sharp (played by Goldie Hawn in the 1992 cult film on which the musical is based), saying things like “That was rude. That was pretty…

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