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L’importance stratégique de la scène musicale dans les grandes villes : les exemples de Rio et de Montréal

(French version only)

By Alessandra Baiocchi, Marketing Professor and Researcher, Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)
Danilo C. Dantas, Professeur agrégé, marketing. Domaine d'expertise: marketing de la musique, HEC Montréal

Montréal a adopté une stratégie culturelle structurée, fruit d’une planification à long terme. Rio a une grande richesse musicale, mais manque de planification et de structure.

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~	Conference, Oct. 16, 2024. The War Against the Past: Fighting for our History