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Director / Editor: Victor Teboul, Ph.D.
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Quand les applications mobiles deviennent un partenaire de voyage…

(French version only)
By Manel Hamouda, Professeur associé en Marketing, EDC Paris Business School
TripAdvisor, Airbnb, Hotels.com, Booking… les applications sont devenues indispensables pour le touriste. Mais quels critères font le succès ou l’échec d’une app ?La Conversation


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