Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations,® aims to promote awareness of the major democratic principles on which tolerance is based.

Dollars and scents: how the right smells can encourage shoppers to buy healthier foods

By Megan Phillips, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology
Sommer Kapitan, Associate Professor of Marketing, Auckland University of Technology
New research shows how supermarkets can use the smell of mixed herbs such as thyme, rosemary, oregano and basil to influence shoppers buying choices.The Conversation

Read complete article

© The Conversation -
Subscribe to

Follow us on ...
Facebook Twitter