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Fossil fuel ads work on you too – here’s how

By Jack Marley, Environment + Energy Editor, UK edition

If countries cannot keep fossil fuels in the ground then they should at least keep their ads off the air.

“Godfathers of climate chaos” in the coal, oil and gas industries have used slick advertising campaigns (not to mention lobbying and legal action) to distort their record of environmental damage UN secretary general António Guterres said last week. If you think you’re immune to these tactics, research suggests otherwise.

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