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Factchecking of Sunak’s misleading tax claim shows broadcasters taking a new approach to impartiality

By Stephen Cushion, Chair Professor, Cardiff School of Journalism, Media and Culture, Cardiff University
In the first televised general election debate, Rishi Sunak claimed more than ten times that a future Labour government would cost households £2,000 more in tax. It took some time for Keir Starmer to rebut the attack, allowing the idea to fester for almost an hour among 5 million prime time television viewers.

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