Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

How supermarkets are changing their branding to make you think they’re cheaper

By Melisa Mete, Lecturer in Marketing, Henley Business School, University of Reading

Branding experts have long used visual cues to communicate with consumers – but the rising cost of living is changing the nature of their messaging.

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