In the fog of the video streaming wars, job losses and business closures are imminent

By John J Oliver, Professor of Strategic Media Management, Bournemouth University

Prussian general and military theorist Carl von Clausewitz presented the concept of the “fog of war” in 1832. It is a phrase that has become synonymous with the uncertainty and confusion of military battle.

But this expression also acts as a useful metaphor to describe the industry and market dynamics that subscription video-on-demand streaming firms find themselves operating in – that is, uncertainty.

This uncertainty is demonstrated by the performance of American streaming platform…

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