Dating apps: how the order you view potential matches can affect which way you swipe

By Robin Kramer, Senior Lecturer in the School of Psychology, University of Lincoln

If you’re planning to celebrate Valentine’s Day with a new partner, there’s a good chance that you met online, which surveys suggest is fast becoming the most popular way people get together. Of course, searching through profile after profile brings with it a variety of difficulties.

Perhaps surprisingly, research shows that one of those problems is simply trying to avoid being influenced by the order in which you view those profiles.

“Sequential effects” (or “serial dependence”) is a type…

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